Citizen Action of New York is a statewide, grassroots, member-led organization that fights for social, racial, economic and environmental justice. We organize in communities across New York State to build power. We collaborate with organizations and coalitions to win on key issues and elect progressive candidates at the local, state and federal levels.
We’re looking for a passionate and dynamic digital strategist to take our social media, email, video and website content to the next level. As a member of our communications team, you will drive the organization’s digital presence and move our advocacy campaign strategies forward across the digital media landscape.
In this role, you will:
Develop and execute successful digital engagement and awareness campaigns across platforms (social media, email, digital ads, video, websites and more) that are grounded in digital best practices and effectively communicate Citizen Action’s vision and theory of change;
Create consistent, fresh and timely social media, email, website and video content that makes an impact, builds meaningful connections across our issues and campaigns, encourages engagement and advances our organizational priorities;
Draft campaign content, including email and social media content, that you will send to hundreds of thousands of supporters;
Aggressively monitor news and social media to identify topics with which we should engage;
Manage Citizen Action’s digital editorial calendar;
Lead in the execution of rapid response digital actions and social media campaigns;
Execute A/B testing plans for email and social media campaigns to optimize engagement and inspire more people to deepen their connection with the movement;
Monitor social analytics and other metrics to measure the effectiveness of Citizen Action’s digital program. Produce reports and updates on the impact of our digital communications for staff and volunteers;
Work with cross-organizational teams and state and national coalition partners to develop joint strategies for digital campaigns. Maintain relationships with social media and digital campaign staffs of coalition partners;
Monitor developments in digital tools and technology to drive innovations that improve our work and help the organization achieve big things;
Manage organizational websites;
Write and design print and digital materials, including graphics, flyers, signs and brochures;
Facilitate digital skills workshops for volunteers and staff.
3+ years of directly relevant experience with developing and managing strategic communications, media relations, and marketing programs;
Demonstrated experience managing social media profiles for a nonprofit, business, political candidate, or similar—or experience creating social media content that resonates and engages a large audience;
Exceptional writing and copy editing skills, as well as the ability to make complex policy proposals and concepts accessible and compelling;
Advanced understanding of Facebook Page Manager, Twitter, Instagram, Facebook Business Manager, and other social media tools, as well as social media and web analytics;
An eye for graphic design and experience creating impactful graphics and print materials;
Familiarity with graphic design tools including Adobe InDesign, Illustrator, Photoshop, or Canva.
High level of organization, including experience coordinating multiple fast-paced projects at once while meeting tight deadlines;
Extraordinary attention to detail;
Ability to see web design projects through from brainstorming to execution;
Technical skills with website management, including experience with WordPress, HTML and CSS, etc. strongly preferred.
Willingness to think big and drive forward creative solutions, and also take on routine tasks as needed;
Values & Characteristics
Commitment to Citizen Action’s mission and vision and passionate about issues of social, racial, economic and environmental justice;
Ability to think strategically and creatively to solve problems;
High degree of professionalism and professional maturity;
Collaborative work style and demonstrated ability to work as part of a team and with people from a variety of different racial, ethnic, socio-economic, educational, religious, sexual, gender and generational backgrounds.
To Apply: https://nexusmanagement.bamboohr.com/jobs/view.php?id=125
Source: People’s Action